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as in Katherine Mansfield’s ‘The Garden Party’ and the parties at the centre of two modernist masterpieces
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Logo Beginnings: Logo Modernism. 45th Ed Women and riversMany iconic brands like Rolex, BMW, Louis Vuitton, and the New York Yankees use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid 1800s up to 1980, design expert Jens Mller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities. By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as
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