From Wood to Soil #furfelt and powerful — the kind

and powerful — the kind of hat that chooses you

The “Not Real Thirty” - The Butcher’s Crossing Campaign Hat

low-set crown and a clean flat brim for modern balance

Handmade Construction

Designed and handmade exclusively for Jack White’s No Name Tour

From Wood to Soil #furfelt and powerful — the kindFrom Wood to Soil Wool Fedora Rooted in craft. Worn with intention. From Wood to Soil is a study in natural transitionearth to hand, hand to head. Crafted in rich brown wool felt, this fedora carries the warmth of timber, the depth of soil, and the quiet confidence of something made to age beautifully. The silhouette is classic and unforced: a structured fedora crown paired with a wide, balanced brim. Finished with layered trimgrosgrain ribbon and