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step-by-step guidance on how to plan and implement strategic communications campaigns
it is designed to let teachers and students easily find the topics they need
Edition: 14
GUST Course: MGMT 341
emphasising fundamental concepts
Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management Course_ACCT 400 step-by-step guidance on how toOverview: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches
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