More Than Cat Food - Alberto Vieceli Photography Some of the best memories

Some of the best memories are created at parties

focus and attention to detail

plus three essays by Tom McDonough

armed with a vast archive of images captured painstakingly over two years

More is a compelling visual archive that brings together over 25 years of collaborative work by Dutch duo Blommers & Schumm

More Than Cat Food - Alberto Vieceli Photography Some of the best memoriesCats in advertising are a popular and effective tool to capture consumers' attention. With their cuteness, elegance, charm, and playful lightness, they can be positive associations with a brand or product, reinforcing its message. Their versatility and instant recognition make them an unbeatable marketing asset. This image collection showcases cats in advertisements or product packaging for watches, jewelry, cosmetics, perfume, cars, cameras, alcohol,