B Brand. Balance. #38 Patagonia Modernism and newness/oldness

and newness/oldness

the book lays the groundwork in search of an honest architecture able to question the pressing challenges of our times

and communication specialists

ist einfach mal nur in den Arm genommen zu werden

sometimes not fully and sometimes not at all

B Brand. Balance. #38 Patagonia Modernism and newness/oldnessPatagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco friendly materials and returning 1% of its sales back to society. Patagonia has redefined the