Hooked: How to Build Habit-Forming Products Fantasy - How to trade a

- How to trade a long-haul career for short work bursts and freuent "mini-retirements"

Not content to talk in generalities

for the first time in paperback

Yet he never wavers from his belief that inside the great

Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest

Hooked: How to Build Habit-Forming Products Fantasy - How to trade aHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through