The Preference for the Primitive: Episodes in the History of Western Taste and Art Commercial Graphic Design and future ideas

and future ideas

artist Eduardo Paolozzi

Ziel war es

with detailed descriptions of his work – including commercial

The Atlas of Never Built Architecture features hundreds of the most spectacular unbuilt projects of the 20th and 21st centuries in a comprehensive

The Preference for the Primitive: Episodes in the History of Western Taste and Art Commercial Graphic Design and future ideasThis monumental book the last to be completed by the author is a study of a recurring phenomenon in the history of changing taste in the visual arts: the feeling that older and less sophisticated (i. e. 'primitive') works are somehow morally and aesthetically superior to later works that are perceived as comparatively soft and decadent. In his first narrative work for over two decades, Professor Gombrich traces this fundamental idea back to Classical