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BTL Marketing Playbook academic-book I have written this book

SKU: 9371199973

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Description

I have written this book

Importantly

truth and falsehood

from high-profile alimony battles to heartbreaking suicides

place at a mountain retreat called Metta Camp

BTL Marketing Playbook academic-book I have written this bookStep into the world of real, on ground marketing where campaigns are built under sun, stress, and tight deadlines. This playbook is your go to guide if you're starting your career in BTL (Below The Line) marketing across telecom, NBFC, FMCG, or retail sectors. Written in a crisp, casual tone and packed with real world insights, the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows, budgeting events,

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