Monetising the Dividual Self : The Emergence of the Lifestyle Blog and Influencers in Malaysia - Julian Hopkins no discount 'Wonderfully authentic

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Monetising the Dividual Self : The Emergence of the Lifestyle Blog and Influencers in Malaysia - Julian Hopkins no discount 'Wonderfully authenticCombining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through