Wip’s first private label apparel release signals a clear shift toward a more fashion-driven approach to clothing
with 100mg caffeine per pouch
the drop challenges long-held expectations of what branded apparel can be
Each garment balances refinement and roughness with intention
Each can contains 15 pouches across all flavors
Wip Designed By Bossi: Italian Super W Denim daysale Wip’s first private label apparelWips first private label apparel release signals a clear shift toward a more fashion driven approach to clothing. Designed by Alex Bossi, the collection blends elevated materials, distressed finishes, and striking detail across tees, fleece, tanks, shorts, pants, hats, and denim. Built to stand confidently on its own, the drop challenges long held expectations of what branded apparel can be.