Radar – Retail Issue #2 PSLRADAR major automotive brands are recalibrating

major automotive brands are recalibrating brand image along with their engines

They say “home is where your heart lies” and we believe that Parasol Island is larger than our two work-space bases in Berlin and Düsseldorf

responsible among other things for researching urban mobility concepts

In this edition of Radar

Susanne developed her company from a local label to global beauty brand

Radar – Retail Issue #2 PSLRADAR major automotive brands are recalibratingAs POS and commercial communications experts, we at Parasol Island witness the rapid evolution creating huge challenges for retailers in the digital age. At a time when online and offline increasingly merge, its the stationary retail sector that must constantly reinvent itself to meet customers requirements.